Shanghai, May 5, 2023 – °µÍøAV, the world’s largest hardwood pulp producer, will showcase its highly sustainable and innovative eucalyptus-based fluff pulp, Eucafluff, at this year’s CIDEPX conference in Nanjing, for the second consecutive year. This conference gathers the pulp industry’s leading participants in nonwoven materials comprising decision-makers, managers, and technical personnel. °µÍøAV will be presenting significant advancements in Eucafluff’s product application and performance.
CIDPEX – The China International Disposable Paper Expo - is an important event for °µÍøAV which stages the latest advancements across the tissue paper and disposable hygiene products sector. The event takes place on 12-16 May 2023 in Nanjing, China.
Eucafluff is made from sustainably managed eucalyptus farms in São Paulo and is the result of nearly 15 years of R&D. Its absorbent panels, made with 100% Eucafluff, provides a more flexible, more discreet product for consumers. Eucafluff outperforms its competitors in terms of rewetting, net retention and comfort performance due to the morphology of °µÍøAV’s eucalyptus hardwood, which is smaller, thinner, and highly compressible. The result of this performance provides significant affordability with an 18% reduction of packaging material and 13% reduction in storage and volume. Furthermore, Eucafluff provides a far more sustainable solution with a smaller carbon footprint and a lower impact on land use, using far less wood to produce the same amount of fluff.
Eucafluff has grown dramatically in recent years, increasing its application and sales across a range of fluff segments. °µÍøAV’s Eucafluff will continue to pursue an ambitious growth strategy, particularly as it accelerates an ongoing roll-out to the baby diaper segment while also targeting the rapidly expanding adult diaper market.