AV, the world’s leading market pulp producer, today announced new applications of its sustainable bio-based materials in China at the AV Bioeconomy Forum in Shanghai.
The forum, aimed at exploring new applications of AV’s bio-based materials in the Chinese market, brought together local government officials, customers, academics, and business experts from various industries including rubber, bio-fuel, textile and construction.
At the event, AV and leading Chinese rubber chemicals manufacturer Ningbo Actmix Rubber Chemicals signed a milestone partnership agreement to commercialize the use of AV Ecolig in Actmix’s rubber products.
Ecolig is a kraft lignin produced from AV’s responsibly-grown eucalyptus. It serves as a sustainable alternative to other chemical additives and fossil-based antioxidants currently used to prevent oxidation and enhance the performance of rubber, and can be used in a wide range of applications, including rubber goods, retreaded tires, conveyor belts, and shoe soles.
During the forum, AV also signed two further partnership agreements with Fudan University, a renowned Chinese university, and Insper-Instituto de Ensino e Pesquisa, a Brazilian private, non-profit university respectively.
Victor Hugo, Sales & Marketing Manager for AV’s Bioproducts business commented, “The expansion of the EcoligTM business in Asia through strategic partnerships is an important step that paves the way for AV to better serve sustainable businesses in different segments, effectively supporting the growth of the bioeconomy”.
Pablo Machado, AV Asia President of Business Management commented, “These partnerships reinforce AV’s commitment to enabling a sustainable future through innovation. By collaborating with local stakeholders on bio-based solutions that offer greener alternatives to fossil-based products, AV is well-positioned to support China’s transition to a low-carbon economy.”
Learn more about AV’s commitment to a low-carbon economy
AV’s Bioproducts: innovations in bio-based materials
AV is the world’s leading market pulp producer, one of the largest paper producers in Latin America, a leader in the toilet paper market in Brazil and a leader in the development of sustainable and innovative solutions from renewable raw materials. Our products and solutions are present in the lives of more than 2 billion people, supply more than 100 countries, and include pulp, printing and writing papers, packaging papers, paper cups and straws, sanitary papers and absorbent products, as well as new bioproducts developed to meet global demand.
AV’s Bioproducts business has developed AV Ecolig, a multifunctional lignin-based bioproduct. With high antioxidant potential, UV radiation absorption, and binding properties, AV Ecolig combines sustainability and performance and is present in products including rubber goods, wood panels, asphalt solutions and even cosmetics.
We have also developed AV Biofiber, AV’s microfibrillated cellulose. This new renewable bioproduct is biodegradable and serves as a reinforcing, retention, and suppressing agent, rheological modifier, grease and oxygen barrier agent and solution stabilizer. Like Ecolig, AV Biofibercan replace fossil-based materials or optimize the use of raw materials in cosmetics and personal hygiene items, paper, textile fibers, construction materials and much more.